LIKUNG’ AGNES2026-03-302026-03-302025-07https://repository.cuea.edu/handle/123456789/597ThesisPersistent use of derogatory language in everyday communication significantly contributes to the conceptualization and reinforcement of gender stereotypes, particularly within culturally rooted linguistic communities. This study examines how the Dholuo language in Kenya conceptualizes the female gender through proverbs, idioms, metaphors, and speech acts, with a view to identifying their forms, meanings, and impact. The study was guided by three objectives: (i) to categorize derogatory expressions such as proverbs, idioms, insults, and metaphors used to refer to women in the Dholuo language; (ii) to analyse the underlying conceptual metaphors, idioms and cultural contexts that inform these expressions; (ii) to evaluate the impact of linguistic expressions such as proverbs, idioms, insults, and metaphors on gender perception among Dholuo speakers. Anchored in Austin’s (1962) Speech Act Theory, Searle’s classification of illocutionary, locutionary and perlocutionary acts, and Grice’s (1991)Theory of Implicature, the study employed a qualitative research design to ensure both breadth and depth of understanding. The population comprised Dholuo-speaking communities in Siaya County. A stratified random sampling technique was used to select one hundred (100) respondents. In contrast, purposive sampling guided the selection of fifteen (15) key informants and four (4) focus group discussions (FGDs) involving elders, women leaders, teachers, and youth. Data collection instruments included a semi-structured interview guides; and FGD protocols. SPSS was used for descriptive statistical analysis, and NVivo was used to support thematic coding and the interpretation of qualitative data. Findings reveal that while many Dholuo expressions are culturally embedded, they disproportionately portray women as emotionally weak, domestically confined, or intellectually inferior. Education and religious affiliation were found to moderate how these expressions are internalized and contested. The study recommends gender-sensitive linguistic reforms, the integration of inclusive civic education, and community dialogues that question and transform harmful cultural narratives embedded in qualitative usage. These reforms as persistent for promoting gender equality within culturally rich but linguistically conservative communities.en-USLanguage of derogationgender conceptualisationfemale gender representationDholuo languageThesis