ARNOLD SOITA WEKESA WASIKE2026-03-312026-03-312025-09https://repository.cuea.edu/handle/123456789/627ThesisInvestors in the public transport sector in Nairobi incur high maintenance costs due to the petroleum products used by their vehicles and this has had a negative effect on the financial performance of the SMEs. This study sought to establish the influence of green entrepreneurship orientation on the performance of public transport SMEs in Nairobi Metropolis, Kenya. The study specifically sought to: determine the influence of green innovativeness, green risk taking, green proactiveness and competitive aggressiveness on the performance of public transport SMEs in Nairobi Metropolis. The moderating role of government policy on the relationship was also determined. The study was anchored on disruptive innovation theory, risk compensation theory, proactive work theory, theory of competitive advantage and systems theory. Descriptive survey research design was adopted and the target population comprised of 334 investors in Super Metro and Metro Trans Saccos, and financial managers and route managers working in the Super Metro and Metro Trans Saccos in Nairobi Metropolis. The stratified sampling technique, simple random sampling technique and purposive sampling technique were used in this study. Primary data was collected using a structured questionnaire and its validity and reliability was checked. Secondary data was also gathered from financial annual reports that included performance, particularly total assets, return on equity, and return on assets from 2019 to 2024, using a data collection form. The findings showed that green innovativeness had a positive correlation with performance of SMEs in the public transport sector in Nairobi Metropolis (0.685**). The regression results indicated that green innovativeness showed a strong positive and significant relationship with the performance (β = 0.806, t=6.974, p = 0.000). In addition, the correlation results showed that green risk taking had a positive correlation with performance of SMEs in the public transport sector in Nairobi Metropolis (0.473**). The findings revealed that green risk taking had a positive but insignificant relationship with the performance of SMEs in the public transport sector in Nairobi Metropolis (β = 0.224, t=2.389, p = 0.018). The study also found that green innovativeness had a positive correlation with performance of SMEs in the public transport sector in Nairobi Metropolis (0.458**). This study found that green proactiveness has a positive and significant impact (β = 0.223, t=3.532, p = 0.000). The correlation results also showed that competitive aggressiveness had a positive correlation with performance of SMEs in the public transport sector in Nairobi Metropolis (0.657**). This study found that competitive aggressiveness had a negative and insignificant relationship with the performance of SMEs in the public transport sector in Nairobi Metropolis (β =-0.355, t=-2.288, p = 0.024). This study further found that government policy shows a strong positive and significant moderating effect on the relationship between green entrepreneurial orientations and performance of SMEs in the public transport sector in Nairobi metropolis (β = 0.779, t=5.925, p = 0.000). The study recommends that the management should provide trainings for its managers to enhance their managerial innovation. It is also recommended that the management should put in place monitoring systems to reduce technological hazards. Another recommendation is that more green services should be introduced by the SMEs in the public transport sector as they use renewable energy. The study also recommends that the management should embark on the use of digital marketing activities so as to increase the visibility of their green buses and green services to enhance performance.en-USGreen entrepreneurial orientationSME performancepublic transport sectorenvironmental sustainabilityentrepreneurshipsmall and medium enterprisesNairobi MetropolisKenyaThesis