Browsing by Author "PAULINE A. ODHIAMBO"

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    DIGITAL TRANSFORMATION PRACTICES AND PERFORMANCE OF ECOMMERCE PLATFORMS IN KENYA
    (THE CATHOLIC UNIVERSITY OF EASTERN AFRICA, 2025-09) PAULINE A. ODHIAMBO
    Digital transformation has become a critical driver for scaling operations and achieving sustained growth, enabling businesses and organizations to harness deeper insights and predictive capabilities that drive meaningful change. On this premise, the current study assessed the effect of digital transformation practices on the performance of e-commerce platforms in Kenya. Specifically, the study sought to determine the impact of workforce capability, digital technology tools, supply chain integration, and learning capability on the performance of e-commerce platforms in Kenya. The study was grounded in the VRIO framework, with specific study variables informed by the following theories: Competence theory, Technology Acceptance Theory, SET, and Organizational Learning Theory. The study adopted a descriptive correlational research design. Both primary and secondary data were collected using structured questionnaires and a secondary data collection sheet. A purposive sampling strategy was employed to collect data from the operations manager, the ICT manager, and the general manager. A total of 102 respondents from the 34 selected e-commerce platforms constituted the sample size for the study. The data collection tool was piloted to determine reliability and validity. Data were analyzed both descriptively (using means and standard deviations) and inferentially (using correlations and regression analyses) to determine the patterns and the strength of the relationships. The results were presented using figures and frequency distribution tables. With a return rate of 74.5% of the targeted respondents, the study had reliable data for analysis. The descriptive results revealed that workforce capability had a strong bearing on performance (mean = 3.71, standard deviation = 0.81). Digital technology had a mean of 3.98 and a standard deviation of 0.74, while learning capability had a mean of 3.64 and a standard deviation of 0.93. Inferentially, the study showed that the study variables all had positive and significant correlations with performance: work force (r=0.536, p<0.05); digital technology (r=0.509, p<0.05); supply chain integration (r=0.636, p<0.05), while learning capability (r=0.745, p<0.05) respectively. Overall, the digital transformation practices were jointly found to have a statistically significant effect on performance, accounting for 61.5% of the variation in performance of e-commerce platforms (R2= 0.615). The study hence recommended that the management of these e-commerce platforms operating in Kenya improve the sampled digital transformation practices, which were generally found to be statistically significant in improving performance.