Browsing by Author "RACHEL WANJIKU MUCHEMI"

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    ENTREPRENEURSHIP PROJECT TRAINING PRACTICES ON PERFORMANCE OF NAILAB ACCELERATOR INITIATIVES IN NAIROBI COUNTY, KENYA
    (THE CATHOLIC UNIVERSITY OF EASTERN AFRICA, 2026-02) RACHEL WANJIKU MUCHEMI
    This study examined an entrepreneurship training program aimed at improving start-up performance by equipping participants with essential business development skills. Although entrepreneurship is increasingly seen as a pathway to economic empowerment, many start-ups still struggle with implementation and long-term sustainability. The study focused on how specific training areas, such as problem identification, minimum viable product (MVP) development, go-to-market strategy, pitching, and funding, affect start-up outcomes. The study was guided by two key theories, namely Human Capital Theory, which stresses the value of education and skills, while the Resource-Based View focuses on using internal strengths to stay competitive. A descriptive design was applied; quantitative method was used to collect insights from participants in the Nailab Accelerator Program. The target population included 250 trained entrepreneurs. Using the Krejcie and Morgan (1970) formula, a sample size of 152 was selected. Structured questionnaires were distributed, and 131 responses were received. These tools were designed to gather both numerical data and personal insights from participants. To test the reliability and validity of the tools used, a pilot study was carried out with a sample size of 16 respondents. Data was analysed using SPSS (version 30), with descriptive statistics. Pearson correlation and regression applied. The findings showed that MVP development, problem identification, and pitching and funding all had a strong positive effect on start-up performance. However, succession planning was rated lowest, suggesting a gap in long-term strategic planning among entrepreneurs. The study concludes that effective entrepreneurship training should focus on both strategic and operational skills. It recommends creating a national framework for entrepreneurship training, along with a clear system for monitoring and evaluating program outcomes. Strengthening mentorship and involving key stakeholders are also important for promoting inclusive and sustainable entrepreneurial growth.