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Item CAREER GUIDANCE AND CAREER CHOICE SATISFACTION AMONG UNDERGRADUATE STUDENTS IN SELECTED UNIVERSITIES IN NAIROBI COUNTY, KENYA(THE CATHOLIC UNIVERSITY OF EASTERN AFRICA, 2024-11-22) ESTHER KEREBI NYAMACHEThere has been a growing concern over the alarming number of students who fail to complete their courses in universities. This factor has led many students to put pressure to change courses, drop out or eventually lead to job dissatisfaction or underperformance at the workplace. This study assessed the relationship between career guidance and other factors on career choice satisfaction among undergraduate students in selected universities within Nairobi County, Kenya. The objectives of the study included; to assess students’ satisfaction levels, to evaluate the family role in career choice satisfaction; to examine the influence of role models on career choice satisfaction; to investigate the effect of school career guidance on career choice satisfaction; to investigate the impact that personality type has on career choice satisfaction; and to recommend the strategies of improving career guidance among undergraduate university students within Nairobi County, Kenya. The study was guided by Lent, Hackett and Brown's Social Cognitive Career Theory (SCCT) and John Holland's Theory of Career Choice (RIASEC). The study employed a convergent parallel mixed-methods design. The target population was 25,153 first-year undergraduate students from 13 universities in Nairobi County. The stratified and simple random sampling techniques were used to collect data for the quantitative study. The sample size was 347 first-year undergraduate students from two public chartered universities and three private chartered universities, selected from a population of 12,137 students. The respondents were 320, and the data analysis involved descriptive statistics using frequencies, percentages, standard deviations and means. ANOVA test and Pearson correlation test were used for inferential statistics. The analysed data was presented in the form of figures and tables. In the qualitative study, purposive sampling was used, where 20 participants were selected for the FGDs, and the data was subjected to content analysis and verbatim narratives. The main findings established that private university students were more satisfied with their career choices than public university students. Families play a major role in the children's career choice satisfaction (statistically significant at p 0.000 < α (0.0.1). The same case applies to role models, school guidance and a student’s personality types. Furthermore, KUCCPS had a low contribution to career choice satisfaction (mean=2.63; SD=1.441), and an increase in neuroticism led to career choice dissatisfaction. The recommended strategies included creating family and teacher awareness and enhancing KUCCPS service delivery. Future studies should explore the reasons why private university students are more satisfied with their career choices than public university students. The major recommendation is that the government should establish an integrated system of operation to incorporate all the stakeholders in the promotion of career guidance in all schools.