INFLUENCE OF SOCIAL MEDIA ON LEARNING BEHAVIOUR AMONG SECONDARY SCHOOL STUDENTS IN MOSHI MUNICIPALITY, TANZANIA
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Date
2019-07
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THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
Abstract
Student learning behaviour can be adversely influenced by extraneous factors such as the use of social media. These adverse effects can sometimes extend to the students perceptions of learning to the extent that they shift their attention either positively or negatively towards learning. The purpose of the study was to examine the influence of social media on learning behaviour among secondary school students in Moshi Municipality in Tanzania. The study specifically sought to address the following objectives: To identify factors contributing to the use of social media by secondary school students; To establish effects of social media on learning behaviour of secondary school students; To determine the risks of social media on learning behaviour of secondary school students; and To identify measures that could be adopted to minimise improper use of social media by secondary school students in Moshi Municipality, Tanzania. The study adopted Banduras‟ Social Learning Theory and Katz‟s User Gratification Theory to inform both the methodology and analysis. The study used the convergent parallel design and correlation design. The target population was 1480 students from 45 secondary schools in Moshi Municipality in Tanzania. The sample size was 5 schools from Moshi Municipality from which 148 participants were selected (125 students, 6 teachers, 10 parents, 5 principals and 3 Municipal Education Officers). The study used structured questionnaire and interview schedule to collect data. The questionnaires were administered on the students and the teachers and interview schedule for principals, parents and education officers.The quantitative data was analysed using tables and frequencies while qualitative data was coded in narration form, and both were interpreted to answer the questions of the study. Correlation analysis was used to check on the overall strength of the (coefficient of determination-r2.The Pearson‟s correlation coefficient (r= 0.75) indicated significantly positive correlation. Qualitative data findings showed that: the accessibility of the social media influences the learning behaviour of secondary school students; wasting of learning time among the students; poor class attendance and potential frauds among students. It also confirmed that poor parenting influences the learning behaviour of students. The research proposed remedies like banning of phones in schools. The research concludes that both teacher and parents should collaborate in monitoring the behaviour of students The researcher also noted that social media has both merits and demerits on the students learning behaviour. The research recommends the introduction of guidance and counselling at the school to help in the mitigation of the social media issues affecting students learning behaviour.
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Learning Behaviour Social Media Tanzania